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Thank you for making an #impact, Forrest

Forrest shares: 

‘This matters to me beyond media. Wine isn’t just a product — it supports farmers, small businesses, tourism, and entire local economies. But the industry is losing market share, especially with younger consumers, and when they disengage, those communities feel it first. What I strive in building helps reverse that trend — bringing wine back into top-of-mind relevance by making it feel natural, modern, and inclusive instead of intimidating or outdated. I’d like to think I’m not just creating content — I’m helping reconnect a new generation to an industry that depends on them. If we don’t bring a new generation into wine, the industry doesn’t just shrink — it fades.”

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